TikTok Policy Breakdown
Discover how TikTok tracks your viewing habits, device information, and location to personalize your content feed and advertisements.
- Privacy Concern #1Personal Data CollectionTikTok collects a significant amount of personal information, including user interactions, browsing activity, and precise location data
- Privacy Concern #2Data Sharing with Third PartiesYour data is shared with various third parties, including for advertising and analytics purposes. This includes personalized ad targeting using detailed behavioral profiles
- Privacy Concern #3User Profiling for AdsTikTok creates detailed profiles based on your activity to serve targeted ads. Even if you opt out of personalized ads, data collection for other purposes may still occur
- Privacy Concern #4Data from MinorsTikTok collects data from users under 13, including personal information. It’s unclear whether the platform ensures full compliance with parental consent laws or deletes improperly collected data
- Privacy Concern #5Third-Party Data CollectionExternal partners or advertisers may collect additional data through TikTok, and there are limited transparency and control measures over how this information is handled
- Privacy Concern #6Limited Transparency on Data RetentionTikTok retains user data but doesn’t always clarify how long your information will be stored or the criteria for deletion
- Privacy Concern #7Cross-App TrackingTikTok tracks your activity across other apps and websites, potentially building a broader digital profile of you
- Privacy Concern #8Public Profile InformationSome user data, such as your profile details, can be visible to the public or other users without clear filtering of sensitive information