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Amazon Fire TV Policy Breakdown

Understand how Amazon Fire TV tracks your viewing preferences, app usage, and voice commands to enhance your entertainment experience.

  • Privacy Concern #1Your location is tracked. Amazon collects geolocation data even when it may not be necessary for Fire TV services.
  • Privacy Concern #2Sensitive data collection. Fire TV collects behavioral and usage analytics, and it’s unclear whether biometric or health data might also be collected.
  • Privacy Concern #3Ads are personal and invasive. Amazon shares your data with third parties for targeted advertising, and third parties may also collect data for their own purposes.
  • Privacy Concern #4Third-party data access is unclear. While Amazon uses third-party services to support Fire TV, it is not always clear if these parties follow the same strict data security practices.
  • Privacy Concern #5Publicly visible content risks. Personal information could be publicly visible depending on user interaction settings, with limited clarity on protections in place.
  • Privacy Concern #6User rights are vague. While Amazon provides some options to manage and delete data, it's unclear if all your data is deleted when no longer needed.
  • Privacy Concern #7Data sales in disguise. Although Amazon claims not to sell data, it may transfer user data during mergers or acquisitions without clear user notification.